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Introduction
To Yacht Charter Ownership
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 So
many things have changed since we purchased
our seven-boat charter operation in Ft. Myers
in 1984. We realize this even more when our
long-time charter clients come back year after
year and say "Wow, you are really growing!"
We may not see the changes ourselves from day
to day, but we have come a long way. There are
a number of visible changes, such as an expanded
office, more employees, a second charter base,
and so on. But our basic philosophy has not
changed - to offer well managed, well-maintained
charter yachts to our clients and to provide
the best service possible to all of our customers.
There are some other, perhaps less-visible,
factors which are a part of our basic philosophy
and which have contributed to our success: |
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 Like
many of you, we started out in boating for pleasure.
We are sailors, cruisers, Captains, charterers,
and boat owners ourselves. We understand the
business from all sides, not just the side of
the charter company. We know what charterers
appreciate in a yacht; we know what an owner
needs to protect his investment; and we know
that quality in every aspect of our service
is of prime importance. |
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 We
don't just talk about Southwest Florida; we
live here - and love it! We have cruised these
waters. We know each of our yachts first hand;
not from a long-distance reservations office.
We oversee our charter operations personally,
and there is seven-day-a-week, on-site management
for every yacht under our care. We personally
train our managers to insure that our standards
of quality and our commitment to service are
not compromised. Of course, we can't do everything
ourselves anymore, but we do give our close
personal attention to every aspect of our operation.
The "personal touch" is one factor
in our success in the industry. This factor
is what has assured our boat owners, charterers
and our staff of consistent quality over the
years, and will continue to do so in the future. |
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believe, because you have worked hard to afford
a yacht of your own, your yacht deserves personal
attention. We always tell people "we have
no 'charter boats', only private yachts for
charter." So, whether you live 10 miles
away, or 1000 miles away, you can be assured
that your yacht is receiving the best care possible. |
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 We
are not in the charter business "just for
fun". Of course, we enjoy what we do. However,
we also recognize the importance of proper management
and sound business practices. Pick up a sailing
magazine from two years ago or ten years ago
and count how many charter companies who were
advertising then are still in business today.
Many have fallen by way of the "fun in
the sun" syndrome. That is, they did not
treat chartering as a business. They were only
in it for the "fun". Or perhaps they
didn't recognize the amount of hard work and
dedication it takes to run a business, any business,
in today's economic environment. We believe
in our company, and are in it for "the
long haul". We are proud of our record
of stability. We are proud of our Dun and Bradstreet
rating. We are proud that since opening our
doors, we have not missed a payment to an owner,
a creditor, or an employee. We are not here
for the season, or working at this "on
the side"; this is our business and we
are committed to the high standards upon which
it was founded. |
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 We
believe in our company and invite you to meet
us and inspect every aspect of our operation.
This brochure will highlight what we have
to offer. However, you can only gain a complete
understanding of our program and an appreciation
for our operation by meeting us and our staff
and by inspecting our yachts and facilities.
We believe that our company and the ownership
program we offer are among the best in the
industry. When you get to know us, we're sure
youšll agree.
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Yacht Charter Ownership Main Menu Page
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6095 Silver King Blvd • Cape Coral • Florida 33914
(239) 656-1339 (800) 262-7939 Fax (239) 656-2628
E-Mail: info@swfyachts.com
Tarpon Point Marina 26° 32' 14" N; 82° 00' 06" W
©1989, 1999, 2014 Southwest Florida Yachts, Inc. All Rights Reserved.
This website contains
original copyrighted graphic and textual material created and owned by Southwest
Florida Yachts., Inc.
Reproduction and other use of this material without the express written consent
of Southwest Florida Yachts, Inc. is prohibited.
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